Field Notes
AI / BUILD · 4 MIN READ

The $200 website problem: why cheap sites cost the most

What a bargain site really costs you in leads and rework.

Rob Moyer
Rob Moyer·July 1, 2026

A $200 site looks like a deal until you count what it actually costs — lost leads, slow load times, and the rebuild you'll pay for in six months.

The real math Cheap sites optimize for the wrong number. They minimize the invoice and maximize everything else: bounce rate, rework, and the hours you spend patching what a template couldn't handle.

What to buy instead Buy a site scoped to the three things it needs to do: load fast, convert visitors, and be editable without a developer. Everything else is decoration.

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